NWNationwide Small Business Web Design & SEOBook now with Fiverr

Original concepts · No invented client claims

Portfolio proof you can evaluate honestly.

These original concepts show how I approach a small-business lead site: clarify the offer, establish credible proof, remove friction, and make one next step obvious. They are not launched client websites, testimonials, or evidence of traffic, leads, rankings, or revenue.

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What “concept” means

The imagery, layouts, example copy, and conversion paths are illustrative design work. No displayed business is being presented as a paying client, and no result is attributed to these examples.

Contractor lead-site concept presentationConcept 01

Illustrative work · not a client result

Contractor lead-site concept

Designed for
A homeowner comparing local contractors on a phone
Primary action
Request an estimate

Conversion rationale

  • Specific service-area promise above the fold
  • Project proof before a long company story
  • Persistent inquiry and quote paths on mobile
Salon booking-site concept presentationConcept 02

Illustrative work · not a client result

Salon booking-site concept

Designed for
A nearby customer comparing services, atmosphere, and availability
Primary action
View services and book

Conversion rationale

  • Visual trust paired with a readable service menu
  • Booking action repeated at decision points
  • Location, policies, and proof kept easy to find
Service-business growth concept presentationConcept 03

Illustrative work · not a client result

Service-business growth concept

Designed for
A qualified prospect arriving from search or a campaign
Primary action
Start a useful inquiry

Conversion rationale

  • One offer and audience per landing path
  • Short form with campaign attribution
  • Fiverr visits and completed forms measured as lead events

Your business is not a template

Start with the three biggest gaps in your current lead path.

Send the business name, current website, or rough idea. I will review what can be verified before recommending a scope.

Request the free 3-point audit →